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PPI China 2008 to Feature a Refined Exhibition and Conference Program

Guangzhou / April 3, 2008: The PPI China 2008, the leading international exhibition for food and drink processing and packaging products, is set up to stage its fifth edition from May 19 – 21, 2008 at the China Import and Export Fair (Pazhou) Complex in Guangzhou, South China. Aiming at establishing the PPI China 2008 as the leading meeting point of the international processing and packaging industry, the organiser has introduced consistent refinements to the exhibition concept.

The international reach of the PPI China 2008 will be enhanced by a close cooperation with the Italian Cibus Tec, one of the top 3 exhibitions for food technology worldwide. The Italian exhibition will support the PPI China with its long-term international exhibition experience in the field of food technology and with international promotion among Italian manufacturers and buyers.

The distinguished exhibition layout of the PPI China will emphasize the most promising sectors within the processing and packaging market. With regard to the Chinese market developments in recent years, beverage processing and packaging technology as well as packaging materials will mark the key sectors of the 2008 exhibition. Leading manufacturers like the Sidel Group, Tech-Long, Nanan, and Yuedong will present the latest developments in these industry fields.

Launch of the First PPI China Conference for Innovative Food Technology

The first Conference for Innovative Food Technology will be held concurrently to the PPI China 2008 from May 19 – 20, 2008. For two days, international industry experts and market leaders are invited to provide insights into food safety regulations and solutions as well as packaging technology innovations. Global players like Sidel Group, Krones AG, and Schneider-Electric will send speakers to the PPI China 2008 conference to present the latest technological developments within the packaging industry. Representatives of Siemens Automation and Drives will hold a speech about automation control systems for packaging lines.

Comprehensive Visitor Promotion Campaign

In order to ensure vivid business during the trade exhibition, the PPI China 2008 has implemented a comprehensive campaign to invite professionals from the international and domestic food and drink industries to the fair.

Direct mailing campaigns, a comprehensive media program, and invitations to a VIP Program will attract professional buyers from China and abroad. Currently, the first issue of the PPI China News is distributed to 30,000 representatives of the Chinese food and drink industry. The pre-show magazine intensifies the communication between exhibitors and visitors and thereby ensures the effectiveness of the PPI China as the leading trading platform in South China.

A Visitor VIP Program invites key buyers of the target industries to benefit from special services such as pre-registration, additional meeting opportunities, and access to the on-site VIP Lounge.

As of April, the PPI China 2008 provides a special offer for international visitors: the first 50 visitors pre-registering at the website www.ppi-china.com will receive free accommodation for two nights in a four-star hotel in Guangzhou.

The organiser expects about 10,000 professionals to accept the invitation and to visit the PPI China 2008.

For further information, including picture material please contact:

BMC Zhenwei Exhibitions
Ms. Viktoria König
Room 1105-06, Tianhe Business Mansion, No. 4 Huating Road
510150 Guangzhou, China

Tel.: +86 (0) 20 3888 0454
Fax: +86 (0) 20 3888 0408
E-Mail: v_koenig@bmc-zhenwei.com

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